Cheaper and easier? British families still love the traditional package holiday

The popular package holiday
The popular package holiday has found that families still love the classic package holiday, with 62% of Brits pledging allegiance to sun, sea and sand in a recent survey.

Despite the growth of independent travel and the staycation in recent years, 45% of customers who holiday with a family told the market-leading travel add-ons company that they will continue to plump for a package, attracted by the easy and stress-free way to organise a break. A further 17% will stay loyal to package holidays as they find them the cheapest option.

For 30% of customers polled, building their own family holiday from scratch is preferable and 8% feel it is cheaper to travel independently.

Anthony Clarke Cowell, head of product innovation and merchandising at, said: “As package holiday prices fall and the British summer looks like another wash-out, the traditional overseas family break is experiencing a revival.” can help families with hassle-free extras for every holiday.


Notes to editors: polled 2,261 customers during June 2011. is supporting Make Holidays Greener Week, 2 – 9 July 2011,