The humble sandwich tops beach picnic list

Wednesday, 29th June 2011
Sandwiches and cold meat best beach picnic food

Sandwiches and cold meat best beach picnic food research has revealed that beach picnics are a strictly English affair for a third of Brits.

When asked what is the most important item for a beach picnic, over a quarter of customers (26%) opted for traditional sandwiches (such as egg and cress). A further 10% said meaty British snacks including pork pies and sausages are essential al fresco fodder.

It also appears that we are more health conscious than you might think, with a fifth of people (19%) claiming that fresh fruit is the most important element of any beach picnic, and only two per cent choosing chocolate and crisps. Surprisingly, however, 20% of men have yet to be convinced about the simple pleasures of the picnic, saying they never have one.

Anthony Clarke Cowell, head of product innovation and merchandising at, said: “The picnic is one of the high points of the summer for many of us. However, some people find them uncomfortable and awkward. I think the sand puts a lot of men off beach picnics – they don’t want anything to come between them and their pork pie!” offers hassle-free extras for every holiday. Visit the website or call 0800 1313 777.


Notes to editors: polled 2,771 customers during June 2011. is supporting Make Holidays Greener Week, 2 – 9 July 2011,