Holiday Extras Customers' Awards shortlist for 2011 revealed

66,000 votes cast by holiday travellers, 44 companies shortlisted in 12 categories

More than 60,000 customers have voted in the UK’s biggest and fairest travel awards, the Holiday Extras Customers’ Awards. With nearly three times more votes than last year, is delighted to reveal details of those travel organisations that have made it to the shortlist., the UK’s leader for travel add-ons, asked customers flying via UK airports to vote on their travel experience. Categories included Best UK Airport, Best Airport Hotel, Best Airport Car Park and Best Airline, Best Cabin Crew and Best Airline for Travelling with Babies. Two new categories this year include Best Travel Guide Publisher and the film which has most inspired Brits to travel.

The most hard-fought category was Best Airline with Singapore Airlines, Swiss, KLM, Emirates and last year’s winner Aer Lingus vying for the top slot.

Around the World in 80 Days, Shirley Valentine and Australia have been battling to secure title of Most Inspirational Travel Film whilst there is hot competition to become the UK’s Best Travel Guide Publisher. The winners will be revealed on September 15th, 2011 at an exclusive presentation evening at the Institute of Contemporary Arts in London.

Matthew Pack, CEO of, said: “Our customers are at the heart of everything we do, so I am extremely proud to share the real views of so many holiday travellers.

“We’re thrilled to be able to reward those companies providing outstanding customer service day after day, even in the most demanding circumstances. I’m very much looking forward to meeting all of the shortlisted companies on 15 September and wish them the best of luck.”

Arlane Fleming, manager commercial at Glasgow Prestwick Airport, said: “We’re delighted that our customers have voted for us and that we have been shortlisted in the “best airport award” category. We work very closely with our business partners to try and ensure that our customers’ experience is a pleasurable one.”

Jonathan Bowman, travel partnerships marketing manager at The AA, said: “We are delighted to be shortlisted for the Best Travel Guide Publisher, especially as it’s voted for by the people who use our guides. Over the 20 years that we have been publishing travel guides, we’ve built up a following of loyal readers who trust the AA for travel advice.”

To see the full shortlist go to


Note to editors

The awards will take place at The ICA on Thursday, 15 September 2011. Press tickets available now.

Voting for the Holiday Extras Customers’ Awards took place from February to July 2011. A Baysian average was applied to the votes to provide accurate weighted results.