Brits worry riots will affect tourism and the Olympics

London prepares for the Olympics
London prepares for the Olympics

As the country debates whether sentencing has been too harsh following the August riots, a new survey by has found that the majority of Brits (63%) think the recent unrest will have a negative effect on UK tourism and that it puts the UK in a bad light.

Interestingly, it seems that younger age groups are most concerned about the long-term impact on Britain’s reputation and the upcoming Olympics, with 18% of men and 8% of women aged 18 – 24 considering the riots as serious as a terrorist attack.

However the older generation doesn’t seem as bothered; 37% of men and 18% of women aged 66 and over say it will soon be forgotten. Men generally are much less worried than women across the age groups.

Overall, 27% of customers polled believe that the riots will soon be forgotten and 10% think that the consequences will be as bad as the aftermath of a terrorist attack.

Seamus McCauley, Editor-in-Chief of, said: “There’s definitely a feeling that the August riots look bad for Britain. However, we have a year in which to dispel any fears amongst potential visitors and boost confidence in the country as a tourist destination. UK businesses – particularly in the travel industry – have a great opportunity to play a part in this.” provides hassle-free extras for every holiday. To book visit or call 0800 1313 777.


Notes to editors polled 4,883 customers during August 2011.

The Holiday Extras Customers’ Awards 2011 took place on Thursday 15 September. Go to for more information.

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