Women work hard for perfect passport pic

Passport pics
How many times do you take yours?

We only show our passports to a couple of strangers a year, yet some of us go through agony getting the right photo, according to a recent HolidayExtras.com survey.

Whilst men find it easy to choose a new passport picture, getting the best image is a serious trial for women; a quarter of whom need to make multiple attempts (three or more) at getting a satisfactory pic (23%). For men it’s less than one in 10 (9%).

A quarter of women (25%) under 30 admit it may actually take between five and 10 attempts to achieve a satisfactory result at the photo booth.

For those between 31 and 49, vanity is still a key issue with 28% saying they’ll give it more than three tries before selecting a picture. Interestingly, men aged between 31 and 49 are the most vain male age group, with 20% admitting to making between three and five attempts at their passport pic.

Seamus McCauley, editor-in-chief at HolidayExtras.com, said: “Most of us may not use our passport very often, but we’re stuck with it for 10 years so I can understand why so many people want to get the right shot.”

HolidayExtras.com is the UK’s market-leader for travel add-ons and provides hassle-free extras for every holiday. To book, visit www.holidayextras.com or call 0800 1313 777.


Notes to editors

HolidayExtras.com polled 780 customers during August 2011.

For more information please contact:
Helen Gillilan, PR manager at HolidayExtras.com
01303 816 335

Holiday Extras is the UK number one for pre-booked airport hotels and airport parking, taking bookings for over 6.8 million travellers each year. Holiday Extras customer service has been recognised in The National Business Award shortlist for Customer Focus and The Online Retail Awards. A record-breaking 99.88% of customers are satisfied with Holiday Extras’ products and service.

The company offers a wide choice of holiday add-ons including airport lounges, airports by rail, London theatre breaks, UK theme park breaks, and holiday insurance. For more information and to book please visit www.holidayextras.com