Despite being bombarded by images of day-glo reality TV personalities and bronzed movie stars, it seems an all-year-round tan is no longer in fashion with British travellers; according to a new poll by HolidayExtras.com, the UK’s largest add-ons provider.
A-list celebrities, wags and Essex girls have championed the orange glow for years but a mere 3% of HolidayExtras.com customers use fake tan all year round, and a huge 85% claim they never indulge as they simply don’t need it.
Ninety-eight per cent of men are happy to forego the David Dickinson mahogany look completely, whilst 71% of women would rather emulate porcelain beauties Anne Hathaway or Nicole Kidman than the queen of the tango-tan, Katie Price.
Five per cent of customers admitted to cultivating an amber glow in preparation for an important event; 4% apply some colour before revealing all on holiday; and 3% use it after their break to extend a natural tan.
Seamus McCauley, Editor-in-Chief of HolidayExtras.com, said: “I’m a firm believer that pale is interesting so I’m quite pleased to see these results. The most enjoyable way to get a healthy glow – if you want it – is probably to take a well-earned holiday in a sunny country and get out and about, using sun screen of course!”
HolidayExtras.com provides hassle-free extras for every holiday. To book, visit www.holidayextras.com or call 0800 1313 777.
Notes to editors
HolidayExtras.com polled 2,085 customers during October 2011.
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Holiday Extras is the UK number one for pre-booked airport hotels and airport parking, taking bookings for over 6.8 million travellers each year. Holiday Extras’ customer service has been recognised in the National Business Awards shortlist for Customer Focus and the Online Retail Awards. In January 2011, the company was listed in Which? magazine’s top five One Click Wonders, easy-to-use travel websites. A record-breaking 99.88% of customers are satisfied with Holiday Extras’ products and service.
The company offers a wide choice of holiday add-ons including airport lounges, airports by rail, London theatre breaks, UK theme park breaks, and holiday insurance. For more information and to book please visit www.holidayextras.com