People power! Travellers turn to fellow holidaymakers for travel advice

Travellers read customer reviews and online forums
Travellers read customer reviews and online forums

It seems that word of mouth is as powerful as ever, with most people relying on advice from other tourists when searching for information about their holiday destination.

A recent poll by, the UK’s largest travel add-ons provider, has revealed that holidaymakers think people who have already visited the same area (31%) and online forums (29%) provide the most reliable information about a holiday region.

The majority of travellers prefer to research their destination before they depart, with just 7% relying on their hotel reception or information desks in resort and 11% chatting to locals for insider tips. Twenty-two per cent of customers use guidebooks to prepare for their holiday.’s Editor-in-Chief, Seamus McCauley, said: “When it comes to finding out about a hotel or resort, there’s nothing quite like speaking to a traveller who’s actually been there. That’s why we have collected and published 88,000 reviews from our customers on the HolidayExtras website, and why we are rolling out an initiative to have professional travel writers visit and write about all of the hotels, car parks and lounges we sell.”


Notes to editors polled 2,043 customers during October 2011.

Lonely Planet was voted the best travel guide publisher in the Holiday Extras Customers’ Awards earlier this year.

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Holiday Extras is the UK number one for pre-booked airport hotels and airport parking, taking bookings for over 6.8 million travellers each year. Holiday Extras’ customer service has been recognised in the National Business Awards shortlist for Customer Focus and the Online Retail Awards. In January 2011, the company was listed in Which? magazine’s top five One Click Wonders, easy-to-use travel websites. A record-breaking 99.88% of customers are satisfied with Holiday Extras’ products and service.

The company offers a wide choice of holiday add-ons including airport lounges, airports by rail, London theatre breaks, UK theme park breaks, and holiday insurance. For more information and to book please visit