Olympic flame isn’t setting the UK alight

St Pancras Olympics 2012
The Olympics are about to arrive in the UK...

95% of British people will be able to see the flame when it tours the UK…but do they care?

With the Olympic Torch arriving in the UK at the end of the week, a poll carried out by the country’s largest add-ons provider, HolidayExtras.com, has revealed that over a quarter (26%) of Brits have no interest in the Olympics at all.

Just 5% of those surveyed claimed they’d like to be a torch bearer and only a quarter (25%) plan to watch the ceremony marking the beginning of the Olympic Flame’s 70-day tour of the UK. Two-per cent of people admitted they didn’t even know about the Flame’s imminent arrival.

Forty-per cent of HolidayExtras.com customers said they were more interested in the Games themselves.

Anthony Clarke Cowell, Associate Merchandising Director at HolidayExtras.com, said: “People do seem to feel quite underwhelmed by the whole thing at the moment, but I expect as we get closer to the 18 May then excitement will build. And the whole country will be in a frenzy by the start of the Games in July.”


Notes to editors

HolidayExtras.com polled 5,025 customers during February 2012.

3% of customers did not give an answer.

Lit in Greece, the Olympic Flame arrives in the UK on 18 May 2012. Representing peace, unity and friendship, the Flame will be carried by 8,000 inspirational Torchbearers during the Olympic Torch Relay (19 May – 27 July 2012).

Torchbearers will carry the Flame through more than 1,000 cities, towns and villages in the UK.

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Holiday Extras is the UK number one for pre-booked airport hotels and airport parking, taking bookings for over 7 million travellers each year. Holiday Extras has been listed six times in The Sunday Times 100 Best Companies to Work For and was awarded 45th place in 2012. A record-breaking 99.84% of customers are satisfied with Holiday Extras’ products and service.

The company offers a wide choice of holiday add-ons including UK airport parking, airport hotels, airport lounges and holiday insurance. For more information and to book please visit www.holidayextras.com