Kent MS Butterfly Appeal and Holiday Extras

1) Cathy Beare, Sian May, Emma Harris, Claire Brown, Rachel Wimble and Helen Armstrong of Holiday Extras at the Butterfly Appeal 1950s fundraiser held at Liquid nightclub in Ashford in June.

Holiday Extras and the Kent Multiple Sclerosis Therapy Centre (Kent MSTC) are appealing for local help with raising £1.3million to replace the charity’s headquarters, a dilapidated pre-fab in Canterbury.

The Butterfly Appeal launched in February 2012 and has so far raised almost £100,000 through fundraising activities, with a calendar of events planned for the next few months.

Cathy Beare, Group Chief Financial Officer for Holiday Extras, became involved with the Kent MSTC when a close friend, Mary Daly, and then a work colleague both used the centre as patients.

“Seeing the difference that this building can make to those diagnosed and living with MS highlighted just how important it is that we raise the money. I knew I wanted to be part of the Butterfly Committee, working alongside the Trustees of the MSTC to make it happen. We all feel really strongly that the new therapy centre will hugely enhance the service already provided by the fantastic team there.”

“The Holiday Extras team has really got behind the appeal and we would love other people living in the area to get involved, either by coming to one of our events or organising their own.”

Karen Middlemiss, Centre Manager at the Kent MSTC, said: “The pre-fab we’re working in was only meant to last 15 years – we’re up to 28 now! It’s done a great job but is just not fit for purpose anymore, and that is starting to affect our members.

“The team from Holiday Extras have really thrown themselves into the Butterfly Appeal and we thank them for supporting us so generously.”

Upcoming Butterfly Appeal events include the Elham Beer Festival on 21/22 July, jointly hosted by the Rose and Crown and Abbots Fireside pubs; a Sky Dive in Headcorn on 22 September; and a Come Dine With Me themed curry night at the Everest Inn in Ashford on 2 October.

To find out more or to donate to the Butterfly Appeal, visit the Kent MSTC’s website or Just Giving page – or contact Mary Daly 07802 466326, or Cathy Beare 07789 171848.


Notes for editors

The Kent MS Therapy Centre is committed to supporting people with MS in Kent, their familes and those who care for them. Their aim is to improve quality of life by providing services such as counselling, physiotherapy, oxygen therapy and specialist clinics, in a happy, caring and supportive environment.

The Kent MSTC has planning permission to build a new purpose-built centre next to the current site.