A huge 61% of Brits say they select their holiday by searching online for the best deals, a new poll reveals.
Gone are the days when we would seek out the most exotic locations from glossy brochures, Brits now go wherever is cheapest – and most find it online.
Seventeen per cent of HolidayExtras.com customers decide where to go based on recommendations from friends, while 13% stick to what they know and head for the same place year after year.
Travel magazines provide inspiration for eight per cent of travellers and a miniscule one per cent watch travel TV to pick their destination.
Anthony Clarke Cowell, Associate Merchandising Director at HolidayExtras.com, said: “These results show just how important the internet is now to consumers, playing a pivotal role in their holiday decision-making, and increasingly overshadowing other channels when it comes to booking.”
Notes to editors
HolidayExtras.com polled 1,278 customers during November 2012.
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