Holiday Extras sees a surge in booking
On 6 May 2014, Holiday Extras made a record-breaking number of bookings.
The company saw a 7% increase in bookings compared to its last all-time record day on 1st April this year. And partners, particularly the online travel brands, are also seeing a surge in bookings for add-ons.
Holiday Extras’ sales boom is a positive sign for the travel industry; with the continued growth in demand for holiday add-ons and upgrades demonstrating that a summer holiday abroad is high on people’s agenda this year. It appears that Brits are heeding the advice to pre-book in order to save money; while intending to reap the rewards of the strong British Pound when they reach their destination.
Matthew Pack, CEO of Holiday Extras, commented: “Once again we are seeing strong growth at this time of year with our customers seeking value alongside an optimum holiday experience. “As soon as the Easter break is over holidaymakers are eager for more quality time abroad – and 2014 is no different. There’s the added bonus of a strong British Pound against the Dollar and the Euro, meaning that budget-conscious Brits should get even better value than they expected.”