Holiday Extras sees a surge in bookings from email sent over the recent big freeze
Holiday Extras’ bookings from email sends soared during the recent visit from the Beast from the East, with hotel year on year booking records smashed by 60% vs the same day last year. The email sent invited Holiday Extras’ customers to beat the beast by booking the safety of an airport hotel and by travelling to the airport the night before the flight.
The most popular hotel booked during this period was The Holiday Inn Gatwick which saw growth vs the same day last year of around 42%.
Ant Clarke Cowell at Holiday Extras, commented: “The inclement weather would definitely get people thinking about their next getaway; a large part of this growth would be driven by travellers who added a hotel to the parking booking they already had during this exceptionally cold snap.
“Essentially our message was – beat the beast and stay overnight so you don’t risk delays in the snow on the morning of your flight.”